As a response to this moment of extreme emergency, Macron has launched the no-profit project “Stop Covid-19/Macron #noicisiamo”: the company is utilising its production and logistics organization in Asia and in Italy for the manufacturing and distribution of personal protective equipment. For this project, the company has put its entire operational and logistic system to work, both in Italy and internationally. In less than 10 days Macron has activated a large scale production of several types of protective equipment that will be transported via special charter flights to the company’s distribution centre in Valsamoggia (Bologna). After that, the company will proceed to distribute the products throughout Italy. The first 8 million pieces are expected to arrive over the course of next week. All products conform to the highest medical standards and the entire production process is strictly monitored by Macron inspectors. In compliance with the new norms imposed by the Italian government, at this moment Macron is only distributing the devices in Italy. But, as soon as it is logistically possible, Macron will be ready to expand the distribution to other European and non-European countries where the Italian brand is already present. *“It seemed natural to us to offer our know how and supply chains in a moment of such difficulty for our country and for the entire world.* *I am extremely proud of the efforts and commitment all of us have shown in this moment, and by the ability to promptly react to the emergency that has been demonstrated.”* - Gianluca Pavanello, Macron CEO* The logo of the Italian company is the Macron Hero, which symbolizes the joy at the end of a trial, the achievement of a goal. Never before has the Macron spirit and philosophy coincided so deeply with a global challenge as now.